Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
Why Your Meta ROAS Doesn't Match Your MMP Data (And How to Fix It)
Why Last-Click Attribution Is Actually Fine for Most Growing Apps (A Contrarian View)
How to Design Mobile App Event Taxonomy That Lasts
Best 5 SKAN 4.0 Configuration Strategies for Different App Types
Attribution for Subscription Apps: Tracking Trials, Conversions, and Churn
Why Your Meta ROAS and MMP ROAS Don't Match (And Which One to Trust)
Event Taxonomy for Performance Marketers: Which In-App Events Actually Predict LTV
What Are Attribution Windows? How to Set Click and View Lengths
How to Track QR Codes, Offline Ads and Web-to-App Conversions
How to Reallocate Marketing Budget With Attribution Data
Why Your Attribution Numbers Don't Match: 12 Causes and Fixes
Mobile Attribution Models Compared: Which Fits Your App?
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.