Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
A Creative Tagging Taxonomy That Scales
Creative-Level ROAS: Tracking Revenue Per Ad
AdAttributionKit vs SKAN: What Changes in 2026
Why Rolling Retention Keeps Rising
How to Measure App Retention by Channel
How to Read a Mobile Retention Curve
Cumulative vs Classic vs Rolling Retention
What Top UA Teams Know About Attribution
How Many Installs Are Actually Reattributions?
Ad Network Mix: What the Median App Runs
Install-to-First-Revenue Timing: Payback Windows in 2026
Click-to-Install Timing Benchmarks 2026: iOS vs Android
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.