Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
Payback Window Impact: How an MMP Shortens CAC Recovery by 20-40% Across Verticals
8 min read
Mobile Attribution Myths vs Facts: What Marketers Get Wrong
3 min read
MMP Accuracy Explained: Why Discrepancies Happen in Mobile Measurement
3 min read
Navigating Advanced Privacy and Attribution: GDPR Compliance in MMPs
2 min read
Is Mobile Attribution Dead Under Privacy Changes?
2 min read
Marketing Attribution Hot Takes: What Growth Teams Get Wrong
3 min read
Why Context-Switching Between Dashboards Is Killing Your Marketing Productivity
7 min read
How to Automate MMP Reporting So You Never Build Another Manual Report Again
6 min read
UTM Naming Conventions That Scale: How to Stop Wasting Time Cleaning Dirty Campaign Data
6 min read
What Is Incrementality Testing? A Practical Guide for Mobile App Marketers in 2026
10 min read
5 MMP Metrics Most Teams Ignore That Actually Predict Churn and LTV
10 min read
Your Marketing Team Is Tracking Too Many Events (And It's Hurting Your Ad Performance)
10 min read
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