Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
Creative-Level ROAS: Tracking Revenue Per Ad
6 min read
AdAttributionKit vs SKAN: What Changes in 2026
5 min read
Why Rolling Retention Keeps Rising
5 min read
How to Measure App Retention by Channel
5 min read
How to Read a Mobile Retention Curve
4 min read
Cumulative vs Classic vs Rolling Retention
6 min read
What Top UA Teams Know About Attribution
6 min read
How Many Installs Are Actually Reattributions?
8 min read
Ad Network Mix: What the Median App Runs
7 min read
Install-to-First-Revenue Timing: Payback Windows in 2026
7 min read
Click-to-Install Timing Benchmarks 2026: iOS vs Android
6 min read
View-Through Attribution: When to Count It
6 min read
Start measuring the installs your team cares about
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