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Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
Is Mobile Attribution Dead Under Privacy Changes?
Marketing Attribution Hot Takes: What Growth Teams Get Wrong
Why Context-Switching Between Dashboards Is Killing Your Marketing Productivity
How to Automate MMP Reporting So You Never Build Another Manual Report Again
UTM Naming Conventions That Scale: How to Stop Wasting Time Cleaning Dirty Campaign Data
What Is Incrementality Testing? A Practical Guide for Mobile App Marketers in 2026
5 MMP Metrics Most Teams Ignore That Actually Predict Churn and LTV
Your Marketing Team Is Tracking Too Many Events (And It's Hurting Your Ad Performance)
How Bad Attribution Data Wastes Your Marketing Budget
Beyond Traditional Attribution: How to Track User Journeys in a Post-IDFA World
How Attribution Data Powers Retention Marketing: 5 Proven Strategies to Reduce Mobile App Churn
What is Mobile Attribution? A 2026 Guide for App Marketers
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