Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
Click-to-Install Timing Benchmarks 2026: iOS vs Android
View-Through Attribution: When to Count It
Google Privacy Sandbox: Android Attribution API
What Is AdAttributionKit? Apple's SKAN Successor
Self-Attributing Networks: Why Numbers Differ
Probabilistic Attribution: When It Still Wins
Click Injection: How to Detect and Block It
SKAN Postback Benchmark: Two per Install, Not Three
Payback Window Impact: How an MMP Shortens CAC Recovery by 20-40% Across Verticals
Mobile Attribution Myths vs Facts: What Marketers Get Wrong
MMP Accuracy Explained: Why Discrepancies Happen in Mobile Measurement
Navigating Advanced Privacy and Attribution: GDPR Compliance in MMPs
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