Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
Multi-Touch Attribution vs Single-Touch: Which Model Actually Drives Better Decisions?
20 min read
The Complete Event Taxonomy Implementation Guide: From Planning to Validation
14 min read
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Why Your Meta ROAS Doesn't Match Your MMP Data (And How to Fix It)
17 min read
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Why Last-Click Attribution Is Actually Fine for Most Growing Apps (A Contrarian View)
16 min read
How to Design Mobile App Event Taxonomy That Lasts
16 min read
Best 5 SKAN 4.0 Configuration Strategies for Different App Types
15 min read
Attribution for Subscription Apps: Tracking Trials, Conversions, and Churn
16 min read
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Why Your Meta ROAS and MMP ROAS Don't Match (And Which One to Trust)
14 min read
Event Taxonomy for Performance Marketers: Which In-App Events Actually Predict LTV
15 min read
The Performance Marketer's Guide to Cohort Analysis: Beyond D0, D7, D30 Revenue
14 min read
Your ChatGPT Ads Installs Are Showing as Organic. Here's Why.
12 min read
The ChatGPT Ads Event Taxonomy for Mobile Apps
13 min read
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