Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution

Beyond Traditional Attribution: How to Track User Journeys in a Post-IDFA World
6 min read

How Attribution Data Powers Retention Marketing: 5 Proven Strategies to Reduce Mobile App Churn
7 min read

Mobile Attribution Explained: How It Works Today
9 min read

Top 10 Ways to Optimise Mobile App Attribution Without Spreadsheets
13 min read

Strategic SKAN 4.0 Decoding: Complete Privacy Measurement Framework
11 min read
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How To Define Cohorts? (First Install Vs First Purchase Guide)
11 min read

Daily, Weekly, Monthly KPIs: What to Track and When for Mobile Marketers
12 min read

Here's Why Predictive Attribution Is The Future of Mobile App Growth
10 min read

Measuring True Marketing ROI for Mobile Apps
14 min read
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Here's why Marketing Attribution Fails Without Single Source of Truth (SSOT)
9 min read

How to Merge MMP Analytics with Your Marketing Intelligence Workflows
12 min read

How to Build an Executive Attribution Report That Actually Gets Read
12 min read
Start measuring the installs your team cares about
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