Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
How AI Companion Apps Should Measure Acquisition, Trials, Subscriptions and Retention
A Creative Tagging Taxonomy That Scales
Creative-Level ROAS: Tracking Revenue Per Ad
AdAttributionKit vs SKAN: What Changes in 2026
Why Rolling Retention Keeps Rising
How to Measure App Retention by Channel
How to Read a Mobile Retention Curve
Cumulative vs Classic vs Rolling Retention
What Top UA Teams Know About Attribution
How Many Installs Are Actually Reattributions?
Ad Network Mix: What the Median App Runs
Install-to-First-Revenue Timing: Payback Windows in 2026
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.